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The Regent: 340 Fitzroy St, Fitzroy VIC

Off The Plan

From:$455,000

Property Details

Property Type

Apartment

Bedrooms

Bathrooms

Car

Study

1-3

1-3

1-3

0

Floor Area

Site Area

Property Description

The cultural landmark of Fitzroy is reborn — The Regent makes a dazzling debut!

The Regent | Honoring the past, redefining a classic Presented by renowned Australian developer SMA Projects in collaboration with architecture firm Hayball and interior design studio Studio Tate, the project draws inspiration from “heritage and renewal.” It seamlessly blends historical character with contemporary design, continuing the legacy of the former theatre on this prime Fitzroy site.

Project Name: 

The Regent: 340 Fitzroy St, Fitzroy VIC

Project Overview:

Estimated Completion: Construction is set to commence in mid-2026 and is expected to be completed within approximately 18–20 months Total Residences: 77 units (1–3 bedrooms)Developer: SMA Projects Architect: Hayball Interior Design: Studio Tate Brand Curation: Right Angle

Project Description:

Location Advantages:Located on Johnston Street, a central landmark in Fitzroy and the former site of The Regent Theatre, carrying nearly a century of cultural history Within walking distance to Gertrude Street dining precinct, Smith Street shopping strip, Carlton Gardens, and Fitzroy Gardens Surrounded by Melbourne’s leading creative industries, galleries, design studios, boutique retail, and renowned dining venues such as Lune, Mario’s, and Cutler & Co.Well-connected by multiple tram routes (96, 11) and bus lines (200, 202, 207) linking to the CBD and inner north

Lifestyle Highlights:Inspired by the “Fitzroy design language,” combining industrial aesthetics with residential warmth to create a distinctive urban living experience Premium resident amenities include:Dedicated guest house for short-term stays by friends and family Rooftop garden with panoramic city skyline views Designer lobby and private entry experience Custom joinery and curated interior schemes for personalized living Comprehensive security system and professional property management

Pricing & Sizes:

Apartment Types and Price Guide (currently available):

1 bed, 1 bath: approximately $455,000 – $830,000

2 bed, 2 bath: approximately $1,310,000 – $1,740,000

3 bed, 2–3 bath: approximately $1,640,000 – $3,450,000

Penthouse (3 bed, 2–3 bath): approximately $2,750,000 – $3,450,000

Contact Us

Office 1: G-111, The Glen Shopping Centre 235 
Springvale Rd, Glen Waverley VIC 3150

Office 2: 187 Elizabeth St, Melbourne, VIC 3000

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